Items donde el Autor es "Pirard Martínez, Leticia María"

Artículo

Bianchi, Enrique Carlos ORCID: https://orcid.org/0000-0003-1628-2340, Gracia Daponte, Gaspar ORCID: https://orcid.org/0000-0002-8212-1425 and Pirard Martínez, Leticia María (2020) The impact of cause-related marketing campaigns on the reputation of corporations and NGOs. International Review on Public and Nonprofit Marketing volume, 18. pp. 187-205. ISSN 1865-1984